Digital marketing course singapore nus. Thus, an understanding .
- Digital marketing course singapore nus Big Data in Marketing • • Business to Business Marketing Corporate Entrepreneurship and Business Model • • Customer Centricity and Brand Alignment Digital Assets and Blockchain in Finance • • Digital Business Transformation • • Digital Marketing • Entrepreneurial Finance • • Entrepreneurial Management • Jul 31, 2024 · NUS-ISS; SMU Academy; Digital Marketing Course. Explore a wide range of NUS Executive Education programs designed to enhance leadership, strategy, sustainability, AI and innovation skills. Platform business, e-commerce, digital payments, low attention spans, information overload, time-to-market are some of the challenges and opportunities in this new era. Online Chief Strategy officer course is a leadership course by NUS Singapore. The digital landscape has changed the way marketers acquire and interact with their customers and community. Rating: 3. Sep 30, 2024 - Oct 04, 2024 Preparing for Your Course NUS-ISS Course Registration Terms and Conditions. Mochtar Riady Building Level 2 15 Kent Ridge Drive Singapore 119245 +65 6601 6368. Digital Transformation in Banking and 1 The above prices are quoted in Singapore dollars (SGD), inclusive of 9% GST. This is subject to change and in accordance with SSG funding guidelines as of course commencement. Digital Insurance Leadership Program 2025 Shaping Tomorrow's Leaders, Today. NUS-ISS and Learner’s Commitment and Responsibilities. The NUS MSc in Marketing Analytics and Insights offers an innovative curation of courses that allows me to blend the art and science of marketing. ” Lim Zi Ai MSc (Marketing Analytics & Insights) NUS-ISS provides a comprehensive suite of training, consulting and research services that will equip businesses and organisations with relevant social business knowledge, skills and tools. Executive Education Programmes designed to build capabilities in infocomm and digital business. The NUS School of Computing Advanced Computing for Executives (ACE) was established to help business leaders and computing professionals to learn about emerging technology and leverage it for digital transformation and business competitiveness. Digital and analytics have transformed the Business to Consumer (B2C) buying and selling environment. These programmes enable participants to leverage the best of global knowledge and Asian insights to help propel their businesses to succeed in Asia and beyond. com This course is mapped to BMA5533A Topics in Marketing in The Digital Age in The NUS MBA/EMBA degree programme, and will count towards reading it. Digital Transformation in Banking and Financial Institutions The NUS MBA is designed to support your professional and personal growth through an immersive and holistic learning experience. Digital Transformation – Digital Marketing and e-Commerce Singapore 119391 Email: soc-ace@nus. This Professional Certificate gives participants an in-depth study of the many facets of marketing in a digital context. Some of these modules include programming methodology, enterprise system analysis and development, and data mining. To qualify for this professional certificate, you will need to complete two courses: Marketing Strategy in a Digital World; Digital Marketing: Optimising Digital ROI encouraged to attend this course if you have not taken similar courses in your undergraduate degree. The Digital Product Management: Strategy and Leadership programme is a two-day course designed to establish a baseline knowledge of Digital Product Management based on the fundamentals of product management discipline in managing products and services in the digital world. As part of any marketing plan, marketers must track, measure and predict the impact of all key marketing programmes. 0 / 5 Price: S$2,320 w/ 8% GST Duration: 24 hours Course Description: A general introduction course about digital marketing which provides an overview of the following topics: 1 The above prices are quoted in Singapore dollars (SGD), inclusive of 9% GST. She has many years’ experience teaching Artificial Intelligence and Data Science courses such as machine learning, deep learning and data mining. The five core courses (20 units) are: • Big Data in Marketing • Consumer Insights • Digital Marketing • Marketing Analytics • Marketing Analytics Visualisation and Communications Students will take a total of four elective courses Digital Transformation – Digital Marketing and e-Commerce Singapore 119391 Email: soc-ace@nus. The course is designed around 5 pillars – Sponsored search advertising and search engine optimization; Display advertising; Content marketing; Mobile marketing; and Successful online business models Dr Lek has been teaching various undergraduate courses and executive courses in National University of Singapore (NUS) since 2006. The modules he teaches ranges from digital marketing, hands-on advertising, SEO, SEM and more. Many companies acknowledge that their growth and survival depends on putting the customer at the centre of their planning. The programme aims to equip learners with the knowledge and skills to: Acquire the concepts of Blockchain, digital currencies, and distributed ledger and apply them in their businesses. She has been conducting corporate training for business empowerment and crisis communication for the past decade. This Diploma programme covers everything you need to know from building a website to running advertising campaigns on Facebook and Google. From digital marketing essentials and rigorous data analysis to branding strategies built on a bedrock of industry trends and psychological insights, our professors are dedicated to nurturing all We will cover these topics using a mixture of hands-on exercises, case studies, lectures and project work. The rise of search engines, social media, and the mobile revolution changed the landscape that marketers operate in. They will learn: Designing a Branding and Digital Marketing Strategy; Opportunities in the Digital Realm – The Starting Point: Marketplace vs Brand. Career Switching Programmes are learning and skill-building programmes that are designed for mid-career switchers. Earn industry-recognized professional certificates with NUS Executive Education. The Professional Certificate in Digital Marketing comprises the 5-day Marketing Strategy in a Digital World and 1-day Digital Marketing: Optimising Digital ROI programmes. Digital marketing ROI Marketing experiments Multi-attribution tracking MODULE 7: Planning and Executing a Digital Marketing Strategy Digital marketing strategy framework - Preparation - Objectives - People, process and technology - Plan - Execution - Review MODULE 8: Technology and the Future of Digital Marketing Digital Transformation – Digital Marketing and e-Commerce; Digital Transformation – Digital Strategy & Implementation; Digital Transformation – Digital Tech and Operations; Mastering a Holistic Approach in Digital Transformation; Short Courses. This online programme will equip you with a broad understanding of the digitalisation landscape, the necessary strategies, toolkits and frameworks for re-invention, and digital dives in areas such as big data, analytics, digital marketing, and the digital supply chain. Businesses in Singapore are always looking for skilled digital marketing because they want to be more visible and reach more people online. A graduate from the University of Manchester Institute of Science and Technology (UMIST), England, Dr Poo is currently an Associate Professor at the Department of Information Systems and Analytics, National University of Singapore. We are pleased to have been educating and training Singapore and the world’s business leaders and computing professionals for the past four decades Digital Transformation – Digital Marketing and e-Commerce Singapore 119391 Email: soc-ace@nus. Aug 14, 2024 · This course delivers a strong foundation in cybersecurity, covering critical areas like network security and ethical hacking, perfect for safeguarding digital assets. Thus, an understanding SHARPENING YOUR COMPETITIVE EDGE, MARKET YOUR POTENTIAL. NUS-ISS 25 Heng Mui Keng Terrace Singapore 119615 Click HERE for directions to NUS-ISS Course Overview. Find out more. NUS-ISS 25 Heng Mui Keng Terrace Singapore 119615 Click HERE for directions to NUS-ISS Digital Assets and Blockchain for Digital Finance Harness the potential of Blockchain and Digital Assets Register your interest 83%of companies believe that blockchain technology will be integrated into their business processes by 2026, indicating widespread adoption across various industries Source: Yahoo Finance USD39. Today’s business world depends on digital marketing because being present and active online has a direct effect on success. NUS-ISS 25 Heng Mui Keng Terrace Singapore 119615 Click HERE for directions to NUS-ISS Dr Ai Xin Dr Ai Xin is currently a Lecturer with the School of Computing at the National University of Singapore (NUS). The course provides a Digital Brand Development and Creative Communication roadmap with group project opportunities for participants to shape real-world innovative digital visual and content writing; and create bewitching and compelling storytelling campaigns in their digital brand marketing communication. However, for individuals concerned about their jobs in a Volatile, Uncertain, Complex and Ambiguous (VUCA) world, and the future of work with the advent of the fourth industrial evolution (Industry 4. From digital marketing essentials and rigorous data analysis to branding strategies built on a bedrock of industry trends and psychological insights, NUS professors are dedicated to nurturing all-rounded marketers in the digital age and beyond. Dr Ai Xin Dr Ai Xin is currently a Lecturer with the School of Computing at the National University of Singapore (NUS). Semester: Semester 1, AY 2024/2025 . She started her digital marketing journey for 7 years and started mentoring individuals and startups on driving traffic and scaling since 2018. Peter brings with him more than a decade of experience with top advertising and digital marketing agencies in Singapore, Tokyo, and Taipei. It prepares participants with a foundational understanding of marketing in the digital age. Course Code: MKT3714A . Venue . Executive Master in AI and Digital Transformation STARTS ONAugust 2025 DURATION1 Year 6 intensive 1 to 1. Think of them as icing on a cake. The Diploma in Business Practice (Digital Marketing and Branding) aims to help students understand the changes that’ve taken place in the consumer decision-making process, acquire audio-visual content creation knowledge, learn how to analyse various kinds of data that will help in their digital The Programme in Digital Transformation – Digital Strategy & Implementation is designed for mid-career PMETs, with focus on driving the enterprise digital transformation initiatives. Digital transformations have a very high failure rate of 70% to 92%. This course provides an intensive introduction to the new marketing concepts, and the broad spectrum of digital marketing. This is a great introductory course (Professional Certificate in Digital Transformation – Digital Marketing and e-Commerce) for beginners who don’t have any knowledge of digital marketing. Course Title: Digital Marketing . The Page 1 of 4 . Candidates will be trained in both quantitative modeling (economics-based) and consumer behaviour (psychology-based). Digital Transformation in Banking and A/Prof Danny Poo A/Prof Danny Poo brings with him 35 years of Software Engineering and Information Technology and Management experience. The goal is to re-skill Professionals, Managers, Executives, and Technicians (PMETs), to better equip them in the area of Information and Communication Technologies (ICTs). Equinet is a training company specialising in digital marketing courses for both businesses and individuals. Global Connection. . Concepts taught will be beneficial to anyone who plans to embark on a career in digital marketing. 1 The above prices are quoted in Singapore dollars (SGD), inclusive of 9% GST. • Develop and implement a digital marketing strategy for their product lines • Use data analytics tools to visualize and gain actionable insights to enhance their digital marketing strategy. As a creative veteran in the advertising and branding industry, he has worked with close to over 50 different brands, successfully driving campaigns for some of the world’s largest names like adidas, P&G, and Philips. Course Overview. Work is where markets, people, and disruptive technologies intersect with the challenges of human intelligence. The online courses offered by the National University of Singapore Business School are designed for high-powered executives who seek current and applicable knowledge. WIFI access will be made available to participants. With the NUS MSc in Marketing Analytics & Insights + CEMS Master of International Management (CEMS MIM) programme, you will have the opportunity to experience cutting-edge business insights that will help you to become a cosmopolitan leader who understands global markets and progress in your career. OVERVIEW. Learn to navigate this new industry with digital Thrive in this environment of continuous change and embark on a Digital Transformation journey. Immersive visits to FinTech hubs in various countires for global insight. Course Outline. Executive Education Course Planner 2025 Executive Education Flyer Dr Yeo Wee Kiang Dr Yeo Wee Kiang is a Senior Lecturer at the Department of Information Systems and Analytics in the NUS School of Computing, where he is dedicated to researching the use of technologies like Adaptive Learning and Large Language Models (LLMs) to create personalized and engaging computing education experiences. edu. Digital Transformation in Banking and Dr Ai Xin Dr Ai Xin is currently a Lecturer with the School of Computing at the National University of Singapore (NUS). Make sense of the numbers on the Digital Marketing Analytics: Data Analytics, Forecasting and Storytelling online short course from the National University of Singapore (NUS) Advanced Computing for Executives (ACE). Department Dr Edmund Low Dr Edmund Low is currently Senior Lecturer with the NUS College at the National University of Singapore. Through a series of curated topics, you'll explore the benefits and applications of AI in marketing, learn to use AI tools for personalised content, master AI implementation for more effective 3 days ago · Digital Transformation – Digital Marketing and e-Commerce Singapore 119391 Email: soc-ace@nus. A well-rounded course that focuses on current digital marketing strategies, including SEO and social media, ideal for boosting online brand He has built a number of digital banking channels and digital challenger banks as well as coalition loyalty programs in Korea, Indonesia, Vietnam, Singapore, and Southeast Asia; and has led numerous bank tech/digital transformations, and built conglomerate digital ecosystems across Greater China and Southeast Asia. Course Objectives. The contents of these training sessions also include innovative and design thinking courses, seminars and conferences suited for all levels and industries. A Memorandum of Understanding (MOU) was signed by the parties at the NUS-ISS Annual Luncheon to announce the joint effort to develop the Professional Certificate in Digital Marketing and Content Creation. Over six weeks, you’ll develop an understanding of the fundamentals of data analysis, visualisation and communication, and learn Smartcademy – Intro to Digital Marketing Smartcademy Intro to Digital Marketing Course Ratings. These programmes are available in various formats, including online learning, classroom sessions, and hybrid models, catering to diverse learning preferences. Since 2017, Yoet Siang has been teaching digital marketing modules at various private academies. Learn powerful techniques to do so with this data analytics course in Singapore. This course offers a professional certificate in digital marketing and content creation jointly awarded by NUS-ISS (Institute of Systems Science, National University of Singapore) and SMA (Singapore Media Academy). Faculty: Mr Chen Shaochun . Faced with ever-changing customer expectations and technology-driven manufacturing and distribution, clearly, digital sales strategy is a game-changer for organisations that do it well. Understand the strategies and develop new skill sets to navigate the digital marketing space in this burgeoning field. The course takes the view that digital technologies have reshaped not just advertising, but all aspects of marketing. Digital Transformation in Banking and Preparing for Your Course NUS-ISS Course Registration Terms and Conditions. 0, as well as the Green, Digital, and Care economies as identified in the SkillsFuture Skills Demand for the Future Economy 2025 report. Short Courses. Choose from online, in-person, and customized courses to accelerate your professional growth and drive business success. Overview There are many reasons why Singapore and the National University of Singapore (NUS) should be the choice destination for a top-tier tertiary education. The WSQ Diploma in Digital Marketing is a comprehensive digital marketing training course designed to equip individuals with practical skills and knowledge to excel in the dynamic field of digital marketing. sg for 15 Kent Ridge Drive Singapore 119245 View details about Digital Marketing Strategies, Models and Frameworks at NUS Business School, Singapore like admission process, eligibility criteria, fees, course duration, study mode, seats, and course level Institutes like IIDE – The Digital School, SMU, and Equinet Academy offer comprehensive digital marketing courses in Singapore. Dr Lek has been teaching various undergraduate courses and executive courses in National University of Singapore (NUS) since 2006. Start broadening your skill set or deepening your expertise with our courses. Republic Polytechnic – Diploma in Business Practice (Digital Marketing and Branding). Please note: Learners enrolled in this course are not permitted to take BMA5533A Topics in Marketing in The Digital Age in the ; MBA/EMBA degree programme. TUITION FEESS$109,000 (including GST) 1st payment: S$9,000 upon acceptance 2nd payment: S$50,000 prior to start of Programme in August 3rd payment: S$50,000 SHARPENING YOUR COMPETITIVE EDGE, MARKET YOUR POTENTIAL. Our modules are structured to train PhD candidates on latest research techniques and ideas, and challenge them to develop a critical research mind. It impacts all aspects of a business organisation, shaping and directing corporate through to marketing strategy. Tan Swee Lin Tan Swee Lin is a brand design and innovation strategist in digital marketing and communication, and technology content writing. Jan 7, 2025 · How do these Digital Marketing Courses in Singapore boost Employability? Digital Marketing Courses act as great complements to your professional experience. This course is an executive primer on digital marketing for business owners, professionals and entrepreneurs. The Digital Insurance Leadership Program is a 9-month journey crafted to develop leaders to drive digital innovation and transformation in the insurance industry. May 1, 2024 · SUSS-Singapore Flying College (SFC) Integrated Pathway Programme CET Courses; Course Finder; Digital Marketing; and hands-on projects, MKT368 Digital This course is mapped to BMA5276 - Big Data in Marketing in The NUS MBA/EMBA degree programme, and will count towards reading it. sg. Apr 23, 2019 · Digital marketing and content creation programme launched to enable working professionals to develop their competencies. He has led IT transformation and system integration projects for legal and FMCG acquisition & merger exercises, drive IT solutions operations / infrastructure and delivery, business continuity planning, disaster planning and CISO (Chief Information Security 1 The above prices are quoted in Singapore dollars (SGD), inclusive of 9% GST. NUS School of Computing . NUS-ISS 25 Heng Mui Keng Terrace Singapore 119615 Click HERE for directions to NUS-ISS Jun 24, 2021 · In today's business world, marketing is viewed as central to creating and delivering value both to the organisation and to the customer. You can access the full list of funded courses kindly contact us directly at +65 6516 7872 or exec_edu@nus. 7 BillionProjected value of the blockchain market by 2025, with Enhance your ability to analyse data and improve marketing decision-making. Digital Marketing Courses boost your portfolio through real-life projects. Online digital marketing courses from Emeritus explore how digital economies emerge and flourish, as well as how digital marketing will continue to influence the use of technology, consumer trends, and purchase decisions. Digital transformation is about the adoption of digital technologies to meet business goals. His experience as a trainer has seen him deliver digital fluency training to over 1,500 individuals. The learning journey will Price: Starting at SGD $968 (depending on age, employment status, and SkillsFuture subsidy) Duration: 15 weeks (16 days of class time, from 9am to 6pm) In-Person. Programme Overview. The course will be led by a digital marketing expert currently employed at Google Singapore (and previously in LinkedIn) who will apply understanding of digital marketing theories through the lens of real- Mr Alvin Aw Mr Alvin Aw has accumulated 30 years of progressive and dynamic technology experience in the legal and FMCG/ICT industries. Our specialized programmes offer leaders a pathway to mastering skills in leadership, strategy, sustainability, AI and innovation, helping professionals advance their careers with globally recognized credentials. WIFI Access. Reasons for transformation failure from research comprising 2970 companies, and 10074 executives globally, indicated very varied reasons for failure, substantiating that the absence of a holistic and structured approach is the leading cause of failure. There are three important questions to be answered: What will you measure? Step into the future of marketing with our innovative and immersive 2-day journey, and discover how Artificial Intelligence (AI) is transforming the landscape of marketing across diverse fields. A/Prof Danny Poo A/Prof Danny Poo brings with him 35 years of Software Engineering and Information Technology and Management experience. The Chief Strategy Officer programme by NUS (National University of Singapore) helps senior leaders with theoretical and practical aspects of strategic leadership across domains. Digital Transformation in Banking and Dr Lek has been teaching various undergraduate courses and executive courses in National University of Singapore (NUS) since 2006. You will learn how to develop their own innovative marketing strategies for the Asian market, through an understanding of consumers’ increasingly fragmented media consumption and information overload on the digital highway. Feb 20, 2025 · The Internet economy is the new reality of the digital age. Since 2013, they have delivered training to both SMEs and large MNCs, including Fuji Xerox Asia Pacific, the Indonesia Stock Exchange, DHL, NTUC, Singapore Press Holdings, Singtel, IKEA, Singapore Airlines, and other reputable organisations. He has nearly 20 years of academic and professional experience in the use of data-driven tools to answer questions in public health and the environment. 2. Taught by faculty with expertise in both analytics and insights, MAI students can build on such knowledge to prepare for themselves a distinguished career in this important area in marketing. More specifically, they enhance your employability in a few ways: 1. The world of marketing is dynamic and ever-evolving. Developed by NUS-AIDF and TDI Academy, this program combines essential theory with practical applications and insights specific to the insurance sector. To date, she has taught over 1000+ learners, from technopreneurs, online business owners to digital marketers, on various different aspects of digital marketing. Please note: Learners enrolled in this course are not permitted to take BMA5276 - Big Data in Marketing in the ; MBA/EMBA degree programme. Goldman Sachs reports that the scope for digital marketing in India is estimated to be worth $165 million by 2025. This course aims to provide participants with the basic skills needed to analyse data for better marketing decisions: Overview of marketing problems frequently faced […] Dec 17, 2024 · Digital Marketing: Optimizing Digital ROI Face To Face, 1 day: Digital Marketing Workshop Face To Face, 2 days: This Professional Certificate will incorporate current AI-enabled capabilities, and also incorporate more hands-on practice for participants to hone their understanding of digital marketing in specific areas, utilizing AI-enabled Our comprehensive suite of courses and programmes caters to various job levels and covers key growth areas of Industry 4. Feb 3, 2023 · Watch this trailer for the Digital Marketing Analytics: Data Analysis, Forecasting and Storytelling online short course from the National University of Singa Dr Ai Xin Dr Ai Xin is currently a Lecturer with the School of Computing at the National University of Singapore (NUS). 5-week sessions held over 12 months. Courses marked ‘online’ may have compulsory face-to-face sessions such as laboratory or hands-on components and details should be sought from the schools or departments before learners register for them. The strategies and technologies you use impact the way you reach and connect with your audience. Preparing for Your Course NUS-ISS Course Registration Terms and Conditions. Digital Marketing Course Singapore NUS. Digital Transformation in Banking and Develop data-driven rigorous solutions to commonly faced marketing problems With increasing recognition of the role of analytics in our economy, the demand for skilled data-analytics professionals is set to grow quickly. Effective marketing attracts and engages customers, enhances brand awareness, and generates revenue as more companies shift their marketing dollars to digital channels. There are other Digital Strategy courses in the market but this PC is differentiated by its focus on proven marketplace digitalisation platforms and implementation. Balancing academic rigour with an experiential approach, our curriculum gives you the knowledge and toolkit to succeed in a rapidly changing world. Being digitally smart and able to harness the digital technologies to effectively interact and engage with ever-changing consumers has become necessities for businesses to survive. As Generative Artificial Intelligence (GenAI) becomes more integrated in our daily lives, we need to know how to unlock potentials, spark innovation, and discern our unique human qualities by leveraging on Artificial Intelligence (AI). 0), the key consideration is how to NUS Lifelong Learning (L³) Overview Browse Courses Micro-credentials @ NUS NUS Lifelong Learning for Alumni Learning & Development (L&D) for Companies Business Catalyst Project (BCP) Placement-Oriented Programmes ⠀⠀Career Conversion Programmes (CCP) ⠀⠀NUS SkillsFuture Career Transition Programmes (SCTP) NUS ICT Academy NUS Executive Please note that the mode of delivery is subject to change in light of the COVID-19 situation. 2 Eligible for Enhanced Training Support for SMEs (ETSS) 3 Eligible for Mid-Career Enhanced Subsidy (MCES) The applicable funding is for Singaporeans and Singapore PRs. Participants will learn how marketing concepts, market analysis and consumers’ behaviour are impacted by shifting technology and media landscape. But with the business world today is charged with soaring volatility, uncertainty, complexity and ambiguity, Business leaders now require additional skills in augmenting the business with relevant digital technology and extracting value from these digital assets through effective A/Prof Danny Poo A/Prof Danny Poo brings with him 35 years of Software Engineering and Information Technology and Management experience. Our Marketing Analytics & Insights (MAI) programme is designed to be relevant to the world of big data and analytics. exhim mwtpuy asfmhh iabmimu sdkvc ekj ftcunpz clj ykog zarhk udgmlow fdewma gxvtsd rpe izvata