Dupe gen z child in white tank top Photo by Reynardo Etenia Wongso on Unsplash. The research was qualitative, with 25 active participants were also included in the semi-structured interviews Fashion buyers aged 18-25. 📌 Also: Gen Z is fueling Pinterest's Dupes are essentially affordable alternatives to high-end designer products, closely resembling their luxurious counterparts without the hefty price tag. The dupe economy is so prevailing that TikTok videos with the #dupe hashtag had racked up nearly 6 billion views as of fall 2023. Generation Alpha: 2010-2024. — Content around 'dupes', or duplicates, has blown up in recent years on social media, as the cost of living crunch has taken hold and the appetite for cheaper alternatives has surged. On the other hand, dupes themselves can be viewed as subversive, seemingly undercutting expensive brands, and even capitalism itself. This shift is driven by TikTok’s viral trends, influencer endorsements, and economic uncertainty, with 71% of Gen Z saying that they often choose inexpensive alternatives to name The public embrace of dupes offers an interesting look into the Gen Z psyche. ) The Gen Z attitudes toward dupes is completely different from Millennials or Gen Z perspectives. countries. Influencers and aggregators crow about their finds as “an incredible dupe for Hailey Bieber’s party dress,” or “a perfect dupe for Kate Middleton’s red Alexander McQueen coat”, she says. Maybe you’ve heard that “dupes” are the shopping trend of the year, or that young people have a “dupe mindset” because money is tight. Selon YPulse, (agence experte dans l’analyse du comportement des 13-39 ans), les membres de la génération Z aiment acheter des répliques de leurs marques Dupe destinations are trending as Gen Z is experiencing travel fatigue f or over-influenced and expensive locations While Millennials loved their Instagram-ideal vacations, the most popular locations are losing their Dupe Culture: Gen Z kauft lieber Markenimitate als Luxusprodukte. What does that mean for the design industry? By Haley Chouinard. Xiaonan Wang Contributing writer Gen Z, in particular, is known for its rejection of traditional consumerism and its preference for authenticity and individuality. While knock-offs of designer brands aren't new, the dupe economy Gen Z is the ‘dupe’ generation. The allure of dupes lies in their accessibility. For retailers, this growing “We (Gen Zers) love it when we score a good deal,” said the 24-year-old, wearing a S$10 T-shirt that was a dupe of a S$19. Within the realm of MoneyTok — financial content on TikTok — a popular trend is the "dupe economy. More than three-fourths of Gen Zers are seeking new products in a quest to find better deals, and 40% say they’re shopping online to find them. Partner, Luxury and Consumer Practice. A fun-sized summary of this article. Gen Z values authenticity and transparency, and they can easily see through brands that are simply jumping Since its inception, the hashtag #dupe has been viewed on TikTok 4. Roughly one-third of makeup consumers ages 18 to 34 (33%) and 25 to 34 (35%) bought a dupe due to something they saw on social media, per Gen Z's fascination with dupes is changing consumerism as we know it. This is a great piece about the truth or lack of in our dupe culture. For instance, while a pair of Lululemon’s Align yoga pants retail for 750 yuan ($106) on its official Chinese This Gen Z shopping trend of buying knock-offs may reflect a thrifty mindset. Pourquoi payer plus cher quand on peut avoir (presque) la même chose ? En substance, voici le raisonnement de beaucoup de jeunes de 15 à 25 ans. Counterfeit goods are getting their own niche More affectionately called "dupes", cheap imitation purses, beauty products and other items have become all the rage with Gen Z and younger millennials. Don’t worry—our list of 50 Gen Z slang words will help you stay in the loop and avoid feeling out of touch! 50 Gen Z Slang Words (With Meanings) Business Insider data found that Gen Z is the most likely to buy dupes. It's easier than ever to buy knockoffs or dupes thanks to TikTok and e-commerce retailers like Amazon and Shein. World Roughly speaking, Generation Z encompasses anyone born in the late nineties. ” Short for duplicates, a dupe is a less-expensive alternative to a high-end item. aims to explore the perceptions and attitudes of young people Members of Generation Z are moving towards Dupe products in various segments for various reasons. On one hand it would seem dupes go against Gen Z’s reputation for conscious consumption, ready to boycott a company 近年社交媒體出現平替文化(Dupe Culture)，備受Gen Z追捧而成為全球熱潮，《EMarketer》的報告指出，近71％ Gen Z新世代喜愛購買名牌的平替版，認為購買平替版可讓自己更容易掌握財政，於有限的負擔能力中購得心儀 Gen Z embraces dupes, balancing affordability with selective brand loyalty The 2024 behavior: About half of Gen Z has intentionally bought a dupe product, according to Mars United Commerce. Short for duplicate, “dupe” refers to cheaper alternatives to luxury items, most often clothing and accessories. However, according to Roberts, “Amazon has Some items favored by Gen Z influencers are very convincing dupes—products that appear to mimic the make and style of coveted luxury items. For some consumers, “dupes” provide an affordable alternative to popular, high-ticket items. Nearly half of Gen Z and millennial consumers have purchased dupes, or cheaper alternatives that imitate brand-name products, according to a 2023 Morning Consult Dupe culture, generazione Z e tik tok. Het vinden van een goede dupe kan zelfs een punt van trots worden voor hen. In beauty, the concept is especially resonant because When Ella Lin was in middle school, her clothes had to be name brands or they were "uncool. In this context, the 'dupe' can be seen as a form of self-expression, a way for consumers to create their own unique style without breaking the bank. Fake Hermes Birkin Bag Christian Vierig/Getty Images. 3 billion times and on Instagram 315K times. W swojej pracy kładę nacisk na podkreślanie odpowiedzialności społecznej biznesu; uparcie i metodycznie przyspieszam nadejście dnia, w którym ostatnia firma odmawiająca klarownego i stanowczego poparcia społeczności LGBTQ+ zgasi po sobie światło. marketingu i copywriterka. Dupes aren’t a new phenomenon in fashion. On one hand it would seem dupes go against Gen Z’s reputation for conscious consumption, ready to boycott a company A History of Generational Names and Their Meanings 1. The UK research company reported that 96% of Gen Z and Millennials are unable to make sustainable choices due to the crisis, and 53% say they have to On TikTok, guides to buying ‘dupes’ of pricey luxury items are gaining a following. (The Earth’s population, for comparison, is around 8 billion). Bahkan, fenomena ini disebut-sebut mengancam keberadaan brand global yang Out of 110 Gen Z Teen Vogue, Glamour and Allure readers surveyed by Vogue Business, 72 said they’d bought what they’d consider a fashion dupe in the last year. Gen Z loves fakes, frauds, and dupes - oh my! But that doesn't mean brands can't cash in on our love of knockoffs. กระแสใหม่ในกลุ่มวัยรุ่น “Gen Z” อเมริกันไม่รู้สึกผิดกับการใช้ของลอกเลียนแบบ และภูมิใจกับการหาของ “เทียบแท้” หรือ #dupe มาใช้ได้สำเร็จ กระแสนี้ Um estudo de uma agência americana que se dedica ao universo gen Z previu que 2023 seria um ano em que a Geração Z mostraria ressentimento em relação aos super-ricos enquanto eles enfrentavam But YPulse’s new Dupe Mindset trend report shows that for Gen Z and Millennial shoppers, dupes are much more than a just-for-now budget sacrifice. From Starbucks to Luckin, coffee "wars" are intensifying with lawsuits over brand imitation. YPulse's upcoming dupe report talks directly with Gen Z teens about the craze. With 1. 6 trillion in spending power, per Nielsen IQ, but they are choosy about how they spend it. Getty Images; Alyssa Powell/Insider. Understand the Gen Z consumer “Knowledge of what is ‘just as good’ is the coin of the realm amongst Gen-Z. Then we look at the price tag and then we'll be like, 'Oh, we should find Gen Z has popularised dupes, Gupta adds, not just those of dresses or bags but also experiences. Although the term “dupe” is used Denk bijvoorbeeld aan een dupe van de befaamde Stanley-drinkbeker of de ronde Uniqlo-tas voor een fractie van de normale prijs. Hoe zit dat? Forced to prefer cheaper products, Gen Z and many Millennials feel compelled to commit their earnings to cheaper buys, i. Beauty Dupes & Aspirational Beauty: How to Capture Gen Z & Millennial Spending Oct 17th, 2024 Across all categories, 59% of millennials are more likely to buy products sponsored by content creators they follow, while 48% of Gen Z shoppers have made purchases based on influencer recommendations. The public embrace of dupes offers an interesting look into the Gen Z psyche. On one hand it would seem dupes go against Gen Z's reputation for conscious consumption, ready to boycott a company for any indiscretion. “We (Gen Zers) love it when we score a good deal,” said the 24-year-old, wearing a S$10 T-shirt that was a dupe of a S$19. It’s safe to say the movement has been fully embraced, particularly by Gen Z’s dupe culture. Well, not really new actually, as advice on imitations or alternatives to designer clothes and luxury perfumes China’s Gen Z 3D prints dupes Armed with affordable 3D printers and free design templates, young consumers are crafting their own versions of iconic luxury accessories. Decode the unique language like “fanum tax”, “cringe”, & “rizz Heute will den Becher jede:r haben. More affectionately called “dupes”, cheap imitation purses, beauty products and Gen Z loves dupes. For gen Z, dupes (aka, an item that has qualities or similarities to a designer item but doesn’t overtly copy logos or trademarked features) are the perfect answer to emulating a popular trend at half the price. 90 T-shirt from another brand. 4 million views. Gen Z, known for their resourcefulness and frugality, are seduced by the idea of luxury on a budget. The "Wirkin" costs between $60 and $100, compared to the Birkin's starting From Temu’s rise to their interest in dupes, Gen Z prioritized affordability and convenience in 2024. . " Now that she's in college, she and her friends proudly buy dupes Nur wer dumm ist, zahlt viel Geld für ein Original – sagt die Gen Z. Roughly one Luxury brands face the risk of losing their brand identity and authenticity when they try to emulate the designer dupes trend. But smart shoppers are better off adopting another Gen Z trend – buying pre-loved or second-hand products. Brands don’t want to talk about dupes, with Bottega Veneta and Celine among the multiple names declining to comment to Vogue Business. Colin Campbell, associate professor of marketing, provided insight to Business Insider about dupes of popular products. Overall, 40% of consumers would consider purchasing "dupes" as gifts, and the same amount would not mind receiving a "dupe" as a gift. 7 billion views, the #dupe hashtag on TikTok can safely be taken as a sign of a new buying habit among Gen Z. The Some items favored by Gen Z influencers are very convincing dupes—products that appear to mimic the make and style of coveted luxury items. Business Insider International. " Now that she's in college, she and her friends proudly buy dupes of trendy brands. Selon YPulse, (agence experte dans l’analyse du comportement des 13-39 ans), les membres de la génération Z aiment acheter des répliques de leurs marques Have you been duped? Dupes are the most current trend changing the way we shop (for better and for worse). Unlike previous generations who sought to pass off imitations as real, Gen Z is open about their love for dupes, Stay on top of the latest slang (125+) with our M, Gen Z, Gen Alpha slang dictionary. Consumers are aware that they are According to a recent survey by Morning Consult, roughly half of Generation Z adults buy dupes. What’s new is the love and acceptance from the digital savvy, climate conscious Gen Z. Hops. 71% of Gen Z and 67% of Millennials regularly purchase imitation products. Mathew Dixon Mathew Dixon is an Influencer. 9 February 2024 at 9:39 am Gen Z’s financially savvy, value-driven approach is fueling the rise of dupe culture. On the other hand, dupes themselves can be viewed as subversive, seemingly The trend: Social media is bringing dupe culture to new heights, as Gen Zers whose incomes have not yet caught up to their passion for luxury and premium products look for affordable ways to stay on trend. Sneaker, die einen Bruchteil der Originale von Nike und Co kosten: Lange waren Imitationen geächtet – doch die Gen Z hält sie auf Social Media hoch Bye bye, Birkin? Gen Z leans into the dupe economy. Morning Consult's survey found that 49% of these shoppers The rise of “dupe culture” among Gen Z has transformed luxury knockoffs into symbols of savvy shopping. Μπορεί η αγάπη της Gen Z για τα dupes να βλάψει τα luxury beauty brands; Για τους Gen-Zers λάτρεις της ομορφιάς, ένα προϊόν μακιγιάζ ή περιποίησης που μιμείται το αποτέλεσμα ενός πιο ακριβού αγαπημένου προϊόντος είναι σχεδόν το ίδιο Influencers have bestowed a shiny new status to the lowly world of knockoffs, but the stigma of a dupe doesn’t always come out in the wash. Gen Z consumers also showed interest in in-person shopping, but Dupe destinations Amazon is dupe shoppers’ preferred destination by a double-digit margin, while Temu sits firmly in second place, an impressive standing for only having Dupe Phenomena ปรากฏการณ์ Gen Z แห่ใช้สินค้าเทียบเคียงแบรนด์หรูไฮเอนด์ เวอร์ชันราคาถูกกว่า /โดย ลงทุนเกิร์ล The public embrace of dupes offers an interesting look into the Gen Z psyche. Düfte, die wie Markenparfums riechen. On TikTok the hashtag #dupe has nearly 4 billion views. 1 reason people buy these products. But YPulse’s new Dupe Mindset trend report (or watch the 30-min trend recap webinar here) shows that for Gen Z and Millennial shoppers, dupes are much more than a just-for-now budget The public embrace of dupes offers an interesting look into the Gen Z psyche. On TikTok the hashtag #dupe boasts almost 4. More affectionately called "dupes", cheap imitation purses, beauty products and other Der letzte Schrei Dupe Culture: Warum Fake-Sneaker für die Gen Z kein No-Go mehr sind. There are also independent hashtags for specific brands, like #PradaDupe which has ~17. They’re also four times more likely than older consumers to find products on social media – a stage where dupes thrive. 14 December 2023 05:01 PM When Ella Lin was in middle school, her clothes had to be name brands or they were "uncool. Once a source of shame, young consumers embrace #dupes, eager to achieve luxury looks for less. Business Insider data found that Gen Z is the most likely to buy dupes. Gen Z and Millennials are interested in luxury products that are affordable and accessible. On one hand it would seem dupes go against Gen Z’s reputation for conscious consumption, ready to boycott a company TL;DR on Dupe Culture. 71% of Gen Zers sometimes or always buy a cheaper version of name-brand products, per a Business Insider and YouGov survey. Januar teilt eine junge Frau aus Deutschland, wie sie den „perfekten Stanley Cup Dupe“ von Amazon auspackt. Jackie Lam . Produk dupe ini memengaruhi eksklusivitas yang membuat barang-barang mewah sangat diinginkan dan dapat merugikan pertumbuhan mereka di masa depan di China, menurut laporan konsultan Yaok Group bulan ini. Abo Dupe Culture im Trend – Nur wer dumm ist, zahlt viel Geld für ein Original – sagt die Gen Z. e. Buying knockoffs is Dupe culture has emerged as a disruptive trend within retail, signaling a powerful shift in consumer spending, especially among Gen Z shoppers. interface language. Verständlich, zeigt aber wieder das problematische Shoppingverhalten der Gen Z. email; Facebook; twitter; linkedin; Business Insider. And these stats also show they’re not against just buying fakes instead of the real thing YPulse told you about the luxury brands that young consumers want to own, but while young people are certainly interested in luxury goods, the Dupe culture – short for “duplicate” – is disrupting retail, driven by cost-conscious Gen Z consumers, the thrill of discovery, and the joy of sharing affordable imitations. Generation Alpha is the first to grow up in a wholly digital world. Friday, December 15, 2023. By 2030, Gen Z will have an estimated $12. What Boomers or older Millennials would shy away from, is being The allure of dupes lies in their significantly lower prices than branded products. 5 billion views. Brands must respond to this drastic change in attitude, and adapt to Gen Z’s worldview to keep up One of the main factors that has made fakes acceptable among the younger consumer segment seems to be the very definition of the word "dupe. fast fashion and fake items, unintentionally affecting the environment. Sneaker, die einen Bruchteil der Originale von Nike und Co kosten On one hand it would seem dupes go against Gen Z’s reputation for conscious consumption, ready to boycott a company for any indiscretion. This trend has impacted their views on luxury Beauty dupes, Gen Alpha's skin care obsession and the growth of the masstige market are all expected to be key industry themes in 2024. After the pricey Rag & Bone Miramar trousers — dubbed the “Gen Z jegging” — went viral last year, fans have discovered a dupe to the $238 pants at Gap for less than $90. If “dupes” sound familiar, you may be having the epiphany that dupes and private label overlap quite a bit. De dupes zijn vooral populair onder Gen Z. Parents of Gen Z might be surprised to find knock-offs on their children’s wish lists this holiday season. When Ella Lin was in middle school, her clothes had to be name brands or they were "uncool. ID - Di era globalisasi yang semakin berkembang, pola konsumsi masyarakat terus mengalami perubahan. This generation is redefining brand loyalty, pushing retailers to reconsider how they deliver value and exclusivity. Executive Search, Advisory & Leadership . Counterfeit goods are getting their own niche within the consumer market thanks to social media, and its impact is significant (and lucrative). The trend: Social media is bringing dupe culture to new heights, as Gen Zers whose incomes have not yet caught up to their passion for luxury and premium products look for affordable ways to stay on trend. All English Français. Dupes : la quête ultime de la Gen Z. Und wem die 50 Euro zu teuer sind, der kauft sich eben ein nachgemachtes Produkt bei Amazon. Z wykształcenia neuropsycholożka, z zawodu specjalistka ds. On TikTok, the hashtag #dupe has racked up over 6 billion views, demonstrating this generational trend of not needing the With new slang appearing all the time, it can be hard to keep up with what Gen Z is saying. Makeup and fragrances, high-priced fashion staples, and super luxury brands are Gen Z’s favorite categories for dupes, according to Cafeteria, an app that Gen Z is the 'dupe' generation Jennifer Ortakales Dawkins. “Don’t walk, run!” “20 people have this item in their basket right now!” “Don’t miss out on this exclusive, limited-run, once-in-a-lifetime opportunity of a Gen Z is the 'Dupe' Generation. Tue, Jan 14, 2025, 12:01 PM 5 min read. "We go shopping a lot at the mall, and then we'll find something really cute. Salah satu fenomena menarik datang dari China, di mana barang dupe atau barang tiruan berkualitas tinggi sedang menjadi tren besar di kalangan Gen Z. It Der letzte Schrei Dupe Culture: Warum Fake-Sneaker für die Gen Z kein No-Go mehr sind. Gen Z Shops Fragrance for the ‘Vibe,’ and Other Takeaways From the CEW State of Beauty Report. Sogenannte Dupes, also Duplikate oder günstige Alternativen zu Markenprodukten, werden immer beliebter, denn die Dupes may be in, but let’s not settle for dupe insights on, well, #dupes. " As the phrase implies, it's a shopping phenomenon in which young consumers buy knock-offs or less expensive versions of designer brands. Vooral op Instagram en TikTok worden deze producten met elkaar vergeleken en getipt. If there’s one thing the TikTok generation loves (aside from lightly choreographed dances and elaborately staged reactions to a certain McDonald’s milkshake), it’s a “dupe. Hashtags like #DupeAlert or #DupeCulture make it easy for consumers to find these alternatives. And like all generations, Gen Z-ers have their own slang, lingo and terms that can sometimes sound like a totally Getty Images; Alyssa Powell/Insider When Ella Lin was in middle school, her clothes had to be name brands or they were "uncool. 👯 This Week: Dupes are helping Gen Z redefine luxury. Noor Lobad. ส่องค่านิยม Gen Z ใช้เงิน Girl Math VS DUPE ตรรกะฮีลใจชักเเม่น้ำทั้งห้าเพื่อจะซื้อ Beyond promoting trends like dupe culture, which helps young consumers live within their means, TikTok plays a key role in generating positive conversation among Gen Z about money, Wilcox said. Secondo quanto dichiarato dalla compagnia inglese Money, sarebbero i giovanissimi appartenenti alla Generazione Z a rappresentare il “prototipo” della clientela dei “ real fake ”, evidenziando come su Tik Tok, palcoscenico principale della Dupe Culture, ad andare per la maggiore sono marchi luxury e inarrivabili. It's easier than ever to buy knockoffs or dupes thanks to TikTok and e 近年社交媒體出現平替文化(Dupe Culture)，備受Gen Z追捧而成為全球熱潮，《EMarketer》的報告指出，近71％ Gen Z新世代喜愛購買名牌的平替版，認為購買平替版可讓自己更容易掌握財政，於有限的負擔能力中購得心儀 隨著經濟壓力攀升，愈來愈多消費者開始尋找高價商品的「平替」（dupe）版本——價格更親民、功能相似的替代品，正在席捲全球市場。 CivicScience 調查顯示，超過 TL;DR on Dupe Culture. edu (619) 260-7448. Saving money is the No. In a 2023 survey by GWI of 2,110 Gen Z respondents across 12 countries, 20 per cent say inflation has Dupes : la quête ultime de la Gen Z. ” Dupes, or less expensive alternatives to fan-favourite products, are everywhere. Read highlights from our latest trend report--The Dupe Mindset. Although the term Walmart's lookalike version of the luxury Hermès Birkin bag sold out after going viral on TikTok. Read more Trend: Gen Z is driving dupe culture . Share This Post. Sogenannte Dupes, also Duplikate oder günstige Alternativen zu Markenprodukten, werden immer beliebter, denn die Parents of Gen Z might be surprised to find knockoffs on their children's wish lists this holiday season. Am 4. “I’ve found the perfect dupe!” rings out from Gen Z phones like an early morning alarm to buy buy buy that deal. content language. Beauty dupes, Gen Alpha's skin care obsession and the growth of the masstige market are all Dupes are coming for your brand. Contact: Cameran Zech cbiltucci@sandiego. From cosmetics to athleisure to designer handbags, Gen Z is proudly donning $40 handbags that would typically Forget fighting fakes, high-end brands should embrace the #dupe phenomenon! Social media is abuzz with Gen Z shoppers seeking affordable alternatives to luxury goods, and influencers are leading the charge by showcasing their favorite dupes. " With the introduction of new slang instead of "counterfeit" or "imitation," the term has firmly entered Gen Z's vocabulary, thus gaining access to their world completely openly. The very nature Nur wer dumm ist, zahlt viel Geld für ein Original – sagt die Gen Z. (Gen Z was close, but most members likely caught a few phone-free moments in their youth. On social media Dikenal dalam bahasa China sebagai "pingti" dan dalam istilah belanja Gen Z sebagai "dupe", popularitasnya mencerminkan penolakan. hdkdyvosvyehslphvkigycxgpdukmyoecrzleuuxqjyuthhbfwjwcvmxwhbagvhdqpknmzrfq